SMEs don’t always spend enough on marketing, preferring to save the money instead. Unless you have more business than you can handle, this is a false economy: you have to spend money to make money.
Techie Guru, Vanessa Rothwell, is sharing her top social networking tips:
Unless you’ve been hiding under a rock you have probably heard of Facebook and Twitter. These days you need to be on these sites from a business point of view even if it doesn’t interest you personally. You might think ‘Do people really care what I’ve had for lunch?’ Well no, they don’t – but by sharing about yourself, your insights and experiences, people will start to relate to you as a person and therefore be more interested in your products and services. It’s all about building a relationship, and with more than 500 million active users on facebook and 100 million Twitter users, you will most likely find your market on there.
When you’re in business you’re an expert on most things, but there aren’t enough hours to do everything well. Growing your business is a priority and a good marketing consultant will work with you to achieve your goals, while freeing you up to concentrate on your day-to-day work.
It’s a misconception that marketing is something you fling money at to get results. Here to tell us more is guest blogger, Simon Forward. Simon is a published author who promotes his e-book, Evil UnLtd, using a cunning mix of creativity and humour rather than big bucks.
Simon will be sharing secrets for harnessing social media and increasing your numbers of followers on sites like Facebook and Twitter, along with how to make your online promotional activities stand out.
Does your marketing sell the sizzle? It’s all about tapping into the emotional response of your customers by selling benefits rather than features. You might want to bunny on about how big your showroom is or how your new piece of kit has electronic bits in it that no-one else has heard of, but who cares? Not your potential customers, as they move along to their next thought and forget all about you.
Welcome to the shiny new blog of Bright Ideas Marketing in Chichester. Drop in for a cyber cuppa and pick up some marketing tips. Upcoming subjects include testing the effectiveness of your advertising, promoting your business on a budget, the number one tip for copywriting and how to make your website work better for you. Plus there will be guest blogs from industry experts. Posts will be a mix of sound business advice and up-to-the-minute tips on marketing trends and promoting your business. See you soon!
Bright Ideas Marketing in Chichester, West Sussex works with clients across Surrey, Hampshire, Sussex and the south.